Heightened focus on operational excellence that is bringing people together around food they love.A great guest experience that is tech-enabled thru a new mobile app, online ordering system and website.Elevated Tex-Mex menu selections that reinforce its brand heritage.Facets of the boosted brand essence coming to life include: As a result, the company is fostering a resurgence of bold and differentiated brand characteristics that are a nod to its 40-year past, and has combined them with modernized innovation. The franchise agreement with the Morrisons comes as On The Border has retooled its brand ethos and growth strategy. I trust that with their experience, we’re going to see a lot of success in Lincoln and Omaha and the surrounding communities.” “As our first expansion into Nebraska, we can’t think of anyone better than the Morrisons to take the lead. “Amy and Bryant are excellent partners to work with, and we’re so fortunate to have them as part of the team,” adds Tim Ward, CEO of On The Border. The couple plans to open three locations over the next few years, with the first set to open in Papillion in Spring 2023. With more than 20 years of restaurant experience, ranging from fast food to full-service restaurants, the Morrisons are confident this new restaurant will be a major hit with the communities around Lincoln and Omaha. “We have one location in South Dakota that has seen a lot of success, so we’re eager to expand with the brand and bring its iconic Tex-Mex offerings to new guests.” “We’re incredibly lucky to be partnering with On The Border to help launch the brand in Nebraska,” says Amy. This agreement marks the very first On The Border location for Nebraska. On The Border recently signed a franchise agreement with existing franchisees Amy and Bryant Morrison.
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